LAUNCH THE RIVUS - ASIA'S FIRST RIVERFRONT VILLA DESIGNED BY ELIE SAAB
12-07-2022
Asia's first riverfront villa designed by the Master of Haute Couture, ELIE SAAB
HCMC, VIETNAM / 12 July 2022, Masterise Homes® – Vietnam’s leading real estate developer with a world-class portfolio, continues to elevate Vietnam real estate by announcing a partnership with the Haute Couture brand ELIE SAAB, premiering THE RIVUS - the first non-hotelier branded residence in Vietnam.
THE RIVUS, a collection of exquisite villas designed by ELIE SAAB, nestled amid the shrouds of lush woodlands on the coast of Dong Nai and Tac River.
THE RIVUS is located in Ho Chi Minh, with a limited offering of 121 one-of-a-kind villas nestled amid the shrouds of lush woodlands on the coast of Dong Nai and Tac River, a collection of exquisite villas designed by ELIE SAAB. Breathing new life into the prestigious world of villa living, the unique partnership between ELIE SAAB and Masterise Homes® brings custom-made, high fashion comfort to the luxury homes of THE RIVUS, establishing the first-ever signature villas in Asia.
THE RIVUS is an inspirational vision of luxury that will influence the way people live by the river. Behold a rarefied world-class gated community, enjoying sweeping views of the Dong Nai River with an all-inclusive clubhouse, as well as an exclusive, private marina. THE RIVUS provides the ideal lifestyle for the elite, inspired and influenced by the Haute Couture lifestyle. Completion of the project is expected by the end of 2024.
ELIE SAAB brings his illustrious sense of glamour, sophistication, and unrivalled craftsmanship to these luxury villas.
ELIE SAAB brings his illustrious sense of glamour, sophistication, and unrivalled craftsmanship to these luxury villas. The luxurious fabrics, distinctive style, and meticulous attention to detail give the villas’ interiors a unique and modern edge, generating a sense of refined luxury enhanced by a palette of softly dramatic tones. Everything is designed to convey that sense of "Spectacular Elegance”, one of the main ingredients of the Brand's creations. Each and every villa at THE RIVUS is unique and meticulously crafted by the most skilled artisans, making it a one-of-a-kind artwork.
On this occasion, Mr. Gribran Bukhari, Head of Sales, Masterise Homes® commented: “ELIE SAAB is a world-renowned couturier that creates some of the most admirable couture collections embraced by fashion enthusiasts around the globe. Through this collaboration, we are proud to be the pioneer in bringing another new concept to Vietnam property market - non-hotelier branded residences, offering a luxury lifestyle in Haute Couture inspired space – a living with elegance and sophistication. Our mission is to provide the perfect setting to nurture customers’ love for art, fashion and glamour, where they could identify with the brand essence and embrace it as a part of their lifestyle. The result is THE RIVUS – a unique development that celebrates beauty, art, and craftsmanship that stand worlds apart from anything in the market today.”
Mr. Gribran Bukhari, Head of Sales, Masterise Homes® delivered remarks in the project launch event.
Mr. Elie Saab Jr., CEO of ELIE SAAB said: "The ELIE SAAB Brand has long chosen to explore worlds other than that of fashion, with the aim of transferring its vision of luxury and elegance to new contexts, even unexpected ones. The success of the ELIE SAAB Maison collection and the real estate projects carried out so far are proof of the success of this innovative strategic approach based on the creation of value through the expansion of our product offer. From the beginning, the aim was to involve a new consumer, attracted not only by the brand but also by an absolute lifestyle ideal, in which to immerse themselves completely. The project we are developing with Masterise Homes®, a pioneer in launching luxury Branded Residences in Vietnam, represents a further step in this direction."
Each villa is a priceless and rare art piece bearing ELIE SAAB’s unmistakable signature – a masterpiece reflecting the style of the discerning few who call it home.
In the world of Haute Couture, ELIE SAAB’s style is unique, sophisticated and dreamy, with signature touches of pastels and sequins. Inspired by the soothing essence of Haute Couture to create an appealing living space, ELIE SAAB’s interiors display an aesthetic of elegance and glamorous flair, paired with the sumptuous detailing for which the Brand is renowned. The interior colors are delicate creams and shades of pastel gray, contrasted by the glossy finishes of metals, bronze, marble and noble stones. Each element of the interior is designed to involve the senses, from sight to touch, for an enveloping sensory experience. The finishes represent the state-of-the-art in terms of quality, both aesthetic and tactile, of performance and style, in the absolute respect of ELIE SAAB standards.
Encapsulating ELIE SAAB’s vision and establishing a new landmark for villa living in Vietnam, THE RIVUS creates a lifestyle defined by the timeless elegance and beauty of Haute Couture. Each villa is a priceless and rare art piece bearing ELIE SAAB’s unmistakable signature – a masterpiece reflecting the style of the discerning few who call it home.
About ELIE SAAB
ELIE SAAB founded the eponymous label in 1982, when he was only 18 years old. Since then, ELIE SAAB Maison has established itself as one of the leaders in the Haute Couture category, internationally, with ateliers based in Paris and Beirut. Since then, ELIE SAAB has continued to grow thanks to its original savoir-faire and the innate elegance for which it is appreciated, expanding into the prêt-à-porter categories, in the creation of wedding dresses, accessories, eyewear and fragrances. Thanks to the recent adventure in the world of home decor and interior design, with the new MAISON line, ELIE SAAB enters the ranks of the most important fashion and lifestyle brands in the global luxury sector.
About Masterise Homes®
Masterise Homes® – a member of Masterise Group, is a pioneer in bringing world-class excellence to the development, operations, and management of luxury real estate products and services, in the Vietnamese market and beyond. With a one-of-a-kind portfolio comprising the largest Branded Residences in South East Asia, Masterise Homes® demonstrates world-class capabilities via a strategic partnership with the leading fashion designer ELIE SAAB; or Marriott International, the largest hotel brand in the world with iconic brands of Marriott, JW Marriott and The Ritz-Carlton.