For many years, “branded” has been associated with industries like fashion and jewelry. Yet, with the evolution of the market and shifting consumer demands, the concept has extended into real estate, becoming a new trend and a benchmark in luxury housing.
In collaboration with Luxuo Media, Masterise Homes proudly introduces the video series “Branded Living” The series brings together experts, architects, entrepreneurs, and artists to share diverse perspectives not only on design and service, but also on community connection, sustainability, and legacy – explaining why “branded living” are increasingly favored in Vietnam.
The true value of a branded residence lies not only in its architecture or amenities, but in the emotions and experiences it evokes for its residents: the serene moment of opening the door to morning sunlight, the joy of watching children play amidst lush greenery, and the peace of coming home after a long day. Every detail is crafted with people, community, and the future in mind.
In the final episode of the Branded Living Series, host Quang Vinh joins Ms. Thi Anh Dao, Chief Marketing Officer of Masterise Group, and Architect Chu Kim Duc, Founder of Think Playgrounds, to explore the journey of building sustainable communities - where everyday experiences carry meaning, and every home becomes the beginning of happiness.