Masterise Homes® presents the "European Lifestyle Manifesto" Furniture and Art Exhibition
14-10-2023
The Global City, October 14th, 2023 – Masterise Homes® announces the Grand Opening of the "European Lifestyle Manifesto" Furniture and Art Exhibition, taking place at The Global City – the new downtown of Ho Chi Minh City. From October 15th to 22nd, 2023, visitors can immerse themselves in Vietnam's largest and most remarkable celebration of Furniture, Art, and Lifestyle. The Exhibition Week is a part of the M.A.S (Master.Art.Space) series, an impressive collection of art activities curated by Masterise Homes®.
To present a one-of-a-kind world-class Furniture and Art Exhibition to Vietnam, Masterise Homes® collaborates with international partners, including MODALE - the exclusive distributor of Branded Furniture in Vietnam, and ELLE Decoration Vietnam - the renowned media in architecture and interior design. The exhibition week will feature the first showcase in Vietnam of Dolce & Gabbana Casa and ELIE SAAB Maison, displayed within an awe-inspiring visual arts space. Visitors can engage in a series of workshops and talk shows conducted by European experts and have the opportunity to purchase exquisite European furniture at discounted prices of up to 30%.
Speaking at the Exhibition's grand opening, Mr Linton Borthwick, Head of Customer Services Department, Masterise Homes®, said: "We are honored to join our partner MODALE in bringing Branded Furniture to Vietnam and giving our customers the privilege of elevating their living space with the most luxurious furniture from Europe, particularly prior to the handovers of multiple projects. This is the added value that we are always committed to, as we strive to provide our customers with world-class quality real estate and an aesthetic and comfortable living space."
The artistic fusion of European Branded Furniture and captivating visual art
Dolce & Gabbana and ELIE SAAB have already made their mark on the Vietnamese elite. However, their Furniture Collections have yet to grace the homes of Vietnam despite being a global lifestyle trend for several years. "European Lifestyle Manifesto" marks a significant moment as Masterise Homes® and MODALE introduce the world-renowned furniture collections from the two fashion empires. Visitors will have the opportunity to admire and acquire these iconic pieces for the first time in Vietnam.
The furniture collections are showcased within a mesmerizing visual art exhibition space meticulously designed by the creative team at ELLE Decoration in collaboration with four exceptionally talented Vietnamese artists and creative groups. Inspired by European artisans' impeccable craftsmanship, particularly in glass painting and glass art, the artists skillfully blend photography and videography to create a visually captivating experience. The resulting artworks are a vibrant tapestry of light, color, and culture, bridging the gap between Asia and Europe through a fresh perspective.
Following the "European Lifestyle Manifesto" Exhibition Week, the European furniture masterpieces will be displayed at MODALE's Flagship Showroom. Spanning over 2,000 square meters and located within The Global City Sales Gallery, MODALE's showroom will officially welcome guests from October 15th, 2023.
Exclusive privileges for Masterise Homes®' customers and Exhibition visitors
By showcasing a vibrant artistic space and enriching customers' lifestyles, the Exhibition is a testament to Masterise Homes®' commitment to supporting customers throughout the property ownership, especially during the handover stage. Customers participating in the Exhibition will enjoy exclusive and unprecedented privileges, including free interior consultation by European experts and the opportunity to own 100% European luxurious furniture products with discounts of up to 30%, and discounts of up to 15% for Dolce & Gabbana Casa and ELIE SAAB Maison. Customers can rest assured that their living space will adhere to comprehensive international standards. From the exterior structure and amenities to the furniture and interior design quality, every aspect is carefully curated to meet the highest world-class standards.
The "European Lifestyle Manifesto" Exhibition Week welcomes the public from October 15-22, 2023, with a range of activities that cater exclusively to Masterise Homes®' customers in collaboration with Elle Decoration. Notable highlights include the two talk shows, "The World of Fashion Furniture" and "Interior Styling," featuring European experts and special guest designer Le Thanh Hoa. Additionally, there will be an engaging "European Living" workshop on decorating the banquet tables led by designer Cheng Bao Phuong, workshops "Handmade Leather" and "Italian coffee" curated by esteemed experts.
The Exhibition is free and open to all. Visitors can register to participate at: https://masterisehomes.com/Manifesto-of-European-Lifestyle
About Masterise Homes®
Masterise Homes® – a member of Masterise Group, is a pioneer in bringing world-class excellence to the development, operations, and management of luxury real estate products and services in the Vietnamese market and beyond.
With a one-of-a-kind portfolio comprising the largest Branded Residences in Southeast Asia, Masterise Homes® demonstrates world-class capabilities via a strategic partnership with the haute couture creative ELIE SAAB, Marriott International, the largest hotel brand in the world with iconic brands of Marriott, JW Marriott, and Ritz-Carlton.
At Masterise Homes®, we are committed to developing exquisite real estate projects to impeccable standards for the ultimate customer experience, delivering tangible and enduring value.
About Modale
Modale – the Exclusive Distributor of Branded Furniture in Vietnam, is a Strategic Partner of Masterise Homes® and operates a Flagship Showroom spanning nearly 2,000 square meters at The Global City Sales Gallery. Modale has successfully extended its international reach to the 6th market by establishing a presence in The Global City, following Milan, London, Singapore, Lisbon, and Dubai.
Modale stands out for its exceptional collection of renowned European furniture brands imported directly to Vietnam. Modale proudly introduces exclusive brands like Dolce & Gabbana Casa and ELIE SAAB Maison, marking their debut in the Vietnamese market.