THE GLOBAL BOOM
IN BRANDED RESIDENCES

BRANDED RESIDENCES AT A GLANCE

517 schemes globally

76,000 residences

The Branded Residences sector has grown 170% over the past 10 years

2020 Another record year, with over 100 additional schemes

63% in an urban location

Marriott is the largest player with 21% of schemes

The US is home to 183 branded schemes, the most globally

Top 3 cities by schemes MIAMI (32) DUBAI (29) NEW YORK (25)

By region, Middle East & North Africa is expected to see the largest growth, with 156%

84% of schemes are hotel brands

The concept of Branded Residences dates all the way back to the 1920s when the Sherry-Netherland Hotel on Fifth Avenue in New York City began offering serviced apartments for purchase alongside its prestigious hotel business. Since then, Branded Residences have become increasingly popular around the world catering to the vast amount of globally mobile and affluent individuals.

The popularity of luxury Branded Residences has surged to more than 420 developments around the world and many more being planned. The proposition has intrinsic value with the promise of extensive amenities, personalized service and lifestyle benefits, and the backing of internationally- recognized hospitality brands.

New non-hotelier brands have also entered the market. Famous names from the world of art, fashion, design, motor vehicles and even individual celebrities are partnering with Branded Residences.

THE GLOBAL BOOM IN BRANDED RESIDENCES

BRANDED RESIDENCES AT A GLANCE

THE GLOBAL BOOM
IN BRANDED RESIDENCES