SOHO commercial district at The Global City: Where commercial identity goes hand in hand with global life.

From a New Creative Thinking: Commercial Identity in Harmony with International Standards

Located at the gateway to The Global City, adjacent to two major transportation arteries, Do Xuan Hop and the Ho Chi Minh City - Long Thanh - Dau Giay Expressway, SOHO not only boasts a strategic location, fully benefiting from the urban connectivity, but is also the first commercial townhouse complex in Vietnam designed by Foster+Partners. It is created as an iconic place where commerce, experiences, and lifestyle operate in a seamless flow.

SOHO is vibrantly present at The Global City, shaping a new standard for commercial townhouses.

The distinguishing feature of iconic commercial districts lies in their ability to transform local identity into a space suitable for contemporary life. This spirit is realized at SOHO, where Masterise Homes and Foster+Partners recreate the rhythm of Vietnamese city life according to international standards. Inspired by Vietnamese cultural identity, the facade system with its flexible window slats creates a vibrant appearance for the entire neighborhood, while optimizing ventilation and natural lighting. Along with 3.5-meter wide sidewalks and interwoven green landscapes, every element is geared towards placing pedestrians at the center of the experience, creating a neighborhood that encourages people to stop, explore, and return.

SOHO townhouse architecture draws inspiration from the distinctive features of Vietnamese urban life.

The combination of local identity and international planning thinking creates an unmistakable character for SOHO – a neighborhood that is both close to Vietnamese culture and evokes the experience of modern downtowns around the world.

Realizing the dual value in each SOHO space

If the planning creates vitality for the entire neighborhood, then each house in SOHO continues to realize the philosophy of duality in each living and business space.

Each house is developed with a 5-story structure, where the ground floor and first floor are dedicated to business activities, customer reception, and brand operation; floors two to four are private living spaces with bedrooms, kitchens, and airy balconies, providing a relaxing feeling after each day. Notably, all SOHO units are equipped with private elevators, seamlessly connecting floors and enhancing the experience of living, working, and enjoying life in one space.

Each SOHO townhouse is a place where business and family life go hand in hand.

This is clearly demonstrated in the two model houses, The Classic and SOHO Social Club – two different approaches in design and layout, but sharing the same value of coexistence. The Classic aims for business models that prioritize privacy and experiential depth, suitable for spas, restaurants, or consulting offices, where business and family life coexist in a single space. Meanwhile, SOHO Social Club embodies the open spirit of international creative neighborhoods. Its flexible space allows for various operating models such as showrooms, creative studios, co-working spaces, or serviced apartments, while also becoming a community meeting point where ideas, connections, and collaboration opportunities are fostered.

Two different interpretations, yet both affirm the core philosophy of SOHO: business and life are no longer two separate choices but coexist in one space.

And the urban vitality, where commerce and experience go hand in hand.

When planning is designed to serve people, the vitality of the neighborhood is gradually formed from the daily activities. Therefore, SOHO dedicates ample space to open areas, resting points, and community connection zones.

Three internal parks with distinct functions contribute to the vibrant lifestyle at SOHO: The Yard is a space for children to play and families to bond; The Square fosters an active lifestyle with outdoor sports and exercise facilities; and The Playground, with its swimming pool and relaxation areas amidst nature, offers residents moments of rest from the bustling commercial activity.

Three internal parks with distinct functions create daily vibrancy at SOHO.

As the first completed and operational subdivision at The Global City, SOHO already boasts a presence of leading F&B, shopping, and service brands such as Trung Nguyen E-Coffee, THE FOOD SYMPHONY, Kingscross, Xing Fu Tang, Coffee 1888, along with numerous business and consulting offices... gradually forming a vibrant commercial community where commerce, culture, and life go hand in hand.

With the vision of creating an international standard urban area, Masterise Homes continuously selects top partners and provides high-class experiences to complete the "all-in-one" ecosystem at The Global City. From a 123,000m² shopping mall, the largest musical fountain canal in Southeast Asia, the City Park sports and entertainment complex, to King's College School Wimbledon - one of the world's leading international education systems.