WHERE
GLOBAL
CULTURE
FINDS
A LOCAL
SOUL
At The Global City
in the center of Ho Chi Minh City
When the Streets
Meet the Spirit of Commerce
From timeworn shops and old cafés that have long sustained a vibrant flow of commerce to bustling streets alive with entrepreneurial energy, these places have shaped the distinctive rhythm of trade in old Saigon...
Across the world's most iconic commercial destinations, from New York and London to Hong Kong, that same spirit lives on. SOHO has emerged as a defining expression of modern commerce, a destination where pioneering brands set the tone and global trends take shape.
When the Streets
From timeworn shops and old cafés that have long sustained a vibrant flow of commerce to bustling streets alive with entrepreneurial energy, these places have shaped the distinctive rhythm of trade in old Saigon...
Meet the Spirit of Commerce
Across the world's most iconic commercial destinations, from New York and London to Hong Kong, that same spirit lives on. SOHO has emerged as a defining expression of modern commerce, a destination where pioneering brands set the tone and global trends take shape.
A NEW ERA OF COMMERCIAL STREET LIFE
This is where modern commercial neighborhoods come to life, with experience at the heart of every movement. A grid-like layout and interconnected street network create natural pathways, encouraging people to pause, meet and connect. Open architecture and interwoven green spaces shape a vibrant, flexible and sustainable commercial environment. Each street is conceived as a distinct touchpoint, where every step brings a different experience.
AN INTERNATIONAL STANDARD DEFINED BY GLOBAL BRANDS
Through the collaboration between Foster + Partners and Masterise Homes, SOHO is designed to set a new international standard for commercial streets. Inspired by Vietnam's distinctive urban rhythm, SOHO's architecture reinterprets the character of traditional streetscapes through varied building heights and open connections, bringing vitality to every street. This inspiration is complemented by a contemporary architectural language that optimizes functionality and embraces natural light and ventilation, creating a destination of global stature while preserving a distinctly Vietnamese spirit. From the master plan to the design of every unit, every detail is carefully considered to enhance the living experience and foster a vibrant commercial rhythm.
ARCHITECTURAL IMPRINTS ENRICHING EVERYDAY LIVING
At SOHO, every architectural detail not only creates a distinctive artistic signature but also enriches the experience of everyday living.
WHERE LIVING, WORKING & ENTERTAINMENT COME TOGETHER
Enjoy a private living space at the heart of an international community. Create value and expand opportunities amid the dynamic rhythm of global commerce. Immerse yourself in a vibrant world of shopping, dining and entertainment.
WHERE A VIBRANT COMMUNITY
COMES TOGETHER
As a global community of residents, visitors and urban enthusiasts comes together, a vibrant culture of strolling, exploring and connecting becomes part of everyday life. The continuous flow of people and diverse experiences brings lasting vitality to a commercial street that thrives from day to night.
WHERE BRAND VALUES
CONVERGE
At a destination shaped by international standards, the presence of global brands and pioneering businesses creates a compelling commercial appeal while also defining the character of a commercial street with international stature. Here, every brand finds its own space to elevate its value, strengthen its positioning and build a distinctive presence in the market.
With three frontages along key arterial roads and a prime position at the gateway to The Global City, SOHO sits at the intersection of the forces shaping Ho Chi Minh City's future.
With three frontages along key arterial roads and a prime position at the gateway to The Global City, SOHO sits at the intersection of the forces shaping Ho Chi Minh City's future.
Masterise Homes®, a member of Masterise Group, is a world-class real estate developer, pioneering the application of global standards in the development, operation and management of real estate products and services in Vietnam and around the world.
Combining international excellence with local cultural depth, Masterise Homes® is committed to continuously creating world-class architecture and rewarding experiences for customers, delivering timeless values that are recognized around the world.
