With Foster + Partners and Masterise Homes® at the helm, SOHO is designed to set a new international standard for commercial streets. Inspired by Vietnam’s distinctive urban rhythm, SOHO’s architecture reinterprets the character of traditional streetscapes through varied building heights and open connections, bringing vitality to every street.

This inspiration is complemented by a contemporary architectural language optimized for functionality and designed to embrace natural light and ventilation, creating a destination of global stature while preserving a distinctly Vietnamese spirit.

From the master plan to the design of every unit, every detail is carefully considered to elevate the human experience and create a vibrant commercial rhythm.