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MASTERISE HOMES AND ELIE SAAB COLLABORATED TO DEVELOP ASIA’S FIRST HAUTE COUTURE BRANDED RESIDENCES 

01-09-2022

The information page of Masterise Homes and ELIE SAAB, a prestigious fashion brand valued at approximately 500 million USD, jointly posted a video announcing their collaboration event. 

Through this partnership, Masterise Homes became the first real estate developer in Vietnam to team up with a top global fashion brand and launch The Rivus, an exceptional real estate project.

Video uploaded onto official social channels of Masterise Homes and ELIE SAAB.

ELIE SAAB, a fashion brand named after its founder in 1982, boasts dual headquarters in Beirut and Paris and operates over 100 retail stores worldwide. The ELIE SAAB brand embodies a fusion of Eastern and Western cultures, with the collections showcased in France earning the esteemed label of "Haute Couture".

Exquisite hand-embroidered Haute Couture evening gowns command prices of several hundred thousand dollars. 

According to Arabian Business, one must not harbor envy toward ELIE SAAB, given that the brand's eponymous founder is "super rich" and "super famous." His crystal-studded outfits are coveted by supermodels and A-list Hollywood stars alike.

In addition to his design career, ELIE SAAB has also ventured into the realm of real estate, collaborating with various entities to develop multiple luxury projects in Dubai, Egypt, and London.  Some notable examples include the Grand Bleu Tower in Dubai, Le ELIE SAAB Signature Villas in Egypt (in partnership with UAE-based real estate development firm Emaar Properties), and the ELIE SAAB Residences Hyde Park luxury apartment project in the UK (in collaboration with global financial services company, GII).

Artist’s impression of the upcoming Elie Saab villa in Vietnam.

Inspired by the Haute Couture language, Elie Saab's forthcoming project in Vietnam will mark the first Haute Couture residences in Asia. This development is not merely a dwelling, but rather a unique work of art that is custom-tailored to each individual customer. Possessing a living space that bears the hallmark of Elie Saab will represent a valuable asset, affording owners a lifestyle enriched with timeless artistic values, as stated by the project's developer.

The interior of this project exudes the bold and unique splendor that characterizes Elie Saab's signature sophistication. 

Elie Saab's upcoming project in Vietnam will feature his signature sophisticated and unique style. The international real estate developer, Masterise Homes, is the chosen partner for this endeavor, having made significant strides in the Vietnamese market in recent years, with strategic partnerships with well-known entities such as Marriott International. Both Elie Saab and Masterise Homes have been focusing on luxury real estate in recent years, with new projects announced for 2021. With this partnership, experts predict a super project featuring non-hotelier branded residences.

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