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12
June 2024
Masterise Homes® continues to make its mark in the Hai Phong real estate market.

Building on the success of its international projects in Ho Chi Minh City and Hanoi, Masterise Homes® is announcing its entry into the Hai Phong real estate market this June with a new project called The Centric.

Establishing Its First Project in the Port City

Hai Phong, an important port city and the largest port in northern Vietnam, is also a central hub for industry, economy, culture, healthcare, education, science, commerce, and technology in the Northern Coastal Region.

According to the approved adjustment of Hai Phong’s master plan through 2040, with a vision toward 2050, the city is set to develop into a high-level urban center among the leading cities in Asia and the world. The city’s development goals include a multi-centered urban model and satellite cities, with a structure comprising two rings, three corridors, and three centers.

In this context, Thuy Nguyen, situated in the northern development direction, is planned to become a “City Directly Under Hai Phong” and will drive the expansion of the urban area north of the Cam River. Thuy Nguyen is set to be established in 2025, envisioned as a smart city linked to the new political-administrative center, which recently hosted the successful Red Flamboyant Festival 2024, attracting over 18,000 attendees.

With this development direction, Hai Phong’s port city continues to attract interest and become a prime real estate investment destination, highlighted by the project from the international real estate developer Masterise Homes®.

The Centric, Masterise Homes®’s project in Hai Phong, spans over 7.2 hectares and features unique, limited-edition Shoptique products, exclusively created by Masterise Homes® for the first time. It also includes two commercial and service clusters with tailor-made designs for Hai Phong, expected to become a new symbol of commerce, entertainment, and culture in the new city center.

Render of The Centric project by Masterise Homes® at the
Render of The Centric project by Masterise Homes® at the “Prosperity Axis” – the center of the New Thuy Nguyen City – Hai Phong.

The project is located in the unique and unparalleled “center within the center” of Thuy Nguyen, adjacent to two prominent city landmarks: the new Political – Administrative Center and the largest-scale Conference – Performing Arts Center in Hai Phong. It promises to be the “perfect piece” of commercial and service offerings, contributing to the creation of the “Prosperity Axis” in this area. Developed as an Open-Air Shopping Center, The Centric aims to establish a new destination, central to lifestyle, shopping, and aesthetic experiences in the port city.

Masterise Homes®’ The Centric is expected to become a new symbol of commerce, entertainment, and culture in the heart of the new Hai Phong city center.

“Not only is it the first and only project currently located within the cluster of the new Political-Administrative Center and the largest-scale Conference-Performance Center in Hai Phong, but the project also accompanies the prosperity of Thuy Nguyen City in the near future, aligning with the design style and development progress of the new city. Through this, the project affirms Masterise Homes®’ vision and efforts in creating a commercial and service icon worthy of the center of Thuy Nguyen – ‘The New City within Hai Phong City,’” a Masterise Homes® representative stated.

Making a Mark with Iconic Global Projects

Before making its debut in the Port City, Masterise Homes® had already established its unique mark in the market with globally iconic projects, proven in Ho Chi Minh City and Hanoi.

Masterise Homes® gained prominence in Vietnam through its collaboration with the world’s largest hotel group, Marriott International, creating the largest branded real estate portfolio in Southeast Asia. Notably, The Ritz-Carlton Residences, Hanoi (Hang Bai, Hanoi) is the first and only project of this legendary brand in Vietnam.

In Ho Chi Minh City, Grand Marina, Saigon (Ton Duc Thang, District 1), developed by this entity, is also the largest branded real estate complex in the world by Marriott International. Currently, the first tower is operational, managed by Marriott’s team, and has received numerous praises from residents for its 5-star hotel management services.

In addition to developing residential projects, Masterise Homes® has also successfully created The Global City (Do Xuan Hop, An Phu Ward, District 2). This project is expected to become a symbol of Southeast Asia and a new center of Ho Chi Minh City, featuring a wide range of modern entertainment, leisure, and shopping amenities.

Commitment to project quality and timeliness is also a strong point that builds Masterise Homes®’ reputation. By the end of Q1 2024, the company will have completed and delivered 7 key projects in Hanoi and Ho Chi Minh City, with over 8,000 apartments and shophouses handed over to customers.

The delivered apartment complexes are now managed and operated by Masterise Property Management and have achieved record high occupancy rates.

The achievements of Masterise Homes® in developing large-scale, internationally significant real estate projects are highly regarded by experts, especially in a market facing many challenges. The commitment to quality and international design standards in Masterise Homes® projects, created by top names, contributes to increasing sustainable asset value over time.

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