Standing out among numerous notable nominees, Masterise Homes – an internationally acclaimed luxury real estate developer – was honored in the “Venturing Beyond Borders” category at the WeChoice Awards 2025, making its mark with a pioneering story of redefining the quality of living spaces for Vietnamese people in the modern era.
The “Venturing Beyond Borders” category at the WeChoice Awards 2025 is more than a nomination—it is a platform that celebrates Vietnamese brands with enduring strength, long-term vision, and a deep aspiration for global integration. It highlights stories of businesses gradually asserting their position through quality, resilience, and genuine value.
This spirit is the foundation for Masterise Homes’ recognition—a brand steadfast in its long-term strategy, consistently leading the way in elevating the standards of living in Vietnam over the past decade through the philosophy of “Branded Living – Branded-quality Living Spaces.”
For Masterise Homes, “branded-quality ” in real estate is not measured merely by partnerships with international brands. It is reflected in consistent excellence across master planning, architectural philosophy, design, construction, and operational services, all guided by a human-centered approach.
For residents, the “Branded Living” philosophy creates an optimal, sustainable living environment where both quality of life and asset value grow over time. For the market, this model helps redefine residential real estate—from a standalone asset to a fully integrated living ecosystem, offering consistent experiences throughout the product lifecycle, tailored to the needs and expectations of each customer segment, thereby raising the standards and benchmarks for the entire Vietnamese real estate industry.
On this philosophy, Ms. Thi Anh Đào, Marketing Director of Masterise Group, shared: “For Masterise Homes, a living space is not just a home, but a foundation for nurturing long-term quality of life. We believe that a space designed right from the start—from planning and design to operation—accompanies people through every stage of life, and that is the sustainable value that real estate should aim for.
This approach is manifested across Masterise Homes’ product lines—from Masteri Collection and Lumière Series to international-branded luxury projects—where each living space not only meets functional needs but also reflects the lifestyle, values, and long-term aspirations of Vietnamese residents at different life stages.
What truly inspires at WeChoice Awards 2025 is not the scale of the projects or design language, but the way the brand places people and core Vietnamese values at the heart of every development decision.
At Grand Marina, Saigon, the memories of Ba Son shipyard are preserved and transformed into a contemporary living space—where history and the future converge in every architectural detail. In Hai Phong, The Centric tells the story of the city’s maritime heritage, evoking local pride through inspiration from red flamboyant flowers and the majestic Elephant Mountain. Each project becomes a cultural snapshot expressed through modern design language.
Through master planning and design, Masterise Homes integrates cultural, community, and natural values into every product line, “continuing the story of Vietnam” through contemporary living with a strong sense of identity. At the same time, Masterise Homes aims to build civilized residential communities, where modern living standards harmonize with traditional values. Through the “Cộng đồng nhà tôi ở Masterise" (My Home at Masterise) community program, year-round activities connect residents, elevate living experiences, and spread sustainable values to society.
Beyond project development, Masterise Homes is gradually creating a guiding impact, helping shape new standards for Vietnam’s real estate sector—a story of internal strength, resilience, and the ambition of Vietnamese businesses to the era of global integration.
Being honored in the “Venturing Beyond Borders” category not only recognizes Masterise Homes’ achievements but also aligns the award’s spirit with the brand’s development philosophy—toward long-term, sustainable, and influential value creation.
Masterise Homes’ achievements affirm not only its brand positioning but also the Group’s capability for methodical, long-term execution. As a multi-industry enterprise, Masterise Group continues to participate in large-scale urban and infrastructure developments, contributing to shaping cityscapes and promoting sustainable growth in Vietnam.