A project only leaves a true mark when its architecture transcends mere aesthetic value to create sustainable living experiences and contribute to shaping the urban landscape. The recognition of the SOLA peninsula at The Global City and the One Central Saigon twin towers at the Asia Architecture Design Awards 2026 (AADA) continues to affirm the "curating worthy experiences" capability of Masterise Homes, the Setter of Standards, through long-term planning mindset, in-depth design, and resident experiences placed at the heart of the branded standards system.
Architectural Design: The Origin of "Branded Living"
With the theme "Influential Asia," the Asia Architecture Design Awards (AADA) 2026 honors an Asia on a strong rise, where breakthrough architectural innovations contribute to promoting social progress, fostering economic prosperity, and shaping a more connected and sustainable future.
This year’s edition recorded 1,900 applications and 853 impressive entries from across the region, with Masterise Homes being named the winner for two compelling projects. The SOLA peninsula excellently won the Best Residential Architectural Design in Asia 2026, while One Central Saigon was honored with the Best Architectural Concept in Asia 2026. Following the success of The Centric and The Rivus in the 2025 season, this double win once again affirms the company's capability to set standards and create world-class developments, deeply reflecting the consistent development philosophy of Masterise Homes.
For Masterise Homes, design does not merely create the facade of a building; it shapes how people live in that space every day. Therefore, the Branded Living philosophy begins with design, but it does not stop at architecture or visual impressions. It is a consistent mindset, extending from master planning, space organization, lighting, landscape, and materials to the way amenities are operated and resident experiences are cultivated over time. When all elements are connected within the same development philosophy, design does not just create the beauty of a space; it creates a standard of living that can be felt through experience. This very consistency has become the foundation of Branded Living across Masterise Homes' entire development portfolio, from internationally branded projects to the LUMIÈRE Series and Masteri Collection.
"The awards at AADA continue the streak of international recognition for Masterise Homes in the first half of 2026. Following our successes at the Asia Pacific Property Awards and Real Estate Asia Awards, AADA adds an important perspective on the role of design in shaping living standards. This series of achievements demonstrates that Masterise Homes is asserting its role as a setter of branded living standards through its products, standardized systems, and experiences that can be felt in reality," shared Ms. Thi Anh Dao, Marketing Director of Masterise Group.
Two architectural landmarks within the same branded standard system
Though both were honored at the Asia Architecture Design Awards 2026, the SOLA peninsula and One Central Saigon represent two different architectural approaches. One project aims for sanctuary amidst nature, while the other creates an icon at the heart of the urban core. Despite their different design languages, both were developed based on the same philosophy: architecture is the foundation of the living experience.
In the category of Best Residential Architectural Design in Asia, the SOLA peninsula embodies the spirit of a unique villa compound, where nature, architecture, and humanity are in harmony in every experience to provide a balanced lifestyle between privacy and connection, between urban vitality and a peaceful sanctuary. In particular, with the collaboration of "a world-renowned architectural icon," Foster + Partners, every space at the SOLA peninsula is "tailor-made" to a harmonious balance of light, setbacks, views, and integration with nature. Each villa carries its own rhythm, with light filtering through frames, breezes passing through open spaces, and greenery and water features creating a sense of tranquility, preserving the homeowner's privacy, expanding the connection to nature, and placing each home within a community harmonized in lifestyle.
Meanwhile, honored in the Best Architectural Concept in Asia 2026 category, One Central Saigon was developed in the heart of the heritage-rich District 1 as the first Branded Residences masterpiece in the city center. Inspired by the powerful image of a rising dragon, the project is shaped as a new icon on the Ho Chi Minh City skyline, where global branded living standards intersect with the historical flow of Saigon. The partnership with international entities such as Arquitectonica, Turner, HBA, and B+H contributes to the realization of a project that is not only architecturally iconic but also shapes the experience of luxury living, accommodation, and commerce in the heart of the urban core.
Placed side by side, the SOLA peninsula and One Central Saigon showcase two different shades of the same development philosophy. One represents the tranquility of nature, while the other embodies the vibrant pulse of urban life; yet both place people at the center, aiming for deep, sustainable living experiences.
That is also the spirit of Branded Living that Masterise Homes pursues, asserting that the value of a project is determined not by iconic design or prime location, but by its ability to maintain the quality of the experience throughout the project's lifecycle: beginning with a planning mindset, followed by architecture, finishing quality, operations, and a service ecosystem to create a consistent branded living standard.
Looking at the two projects honored at AADA 2026, it is clear that design does not stop at external aesthetics but becomes the foundation for creating worthy living experiences. Thus, this double award not only recognizes two individual projects but also reflects the capability of the standard-setter, Masterise Homes, in creating branded living standards with an international imprint, contributing to elevating market expectations and the urban landscape of Vietnam.