MASTERISE HOMES AFFIRMS ITS PIONEERING POSITION WITH BRANDED LIVING AT “MEET THE EXPERTS 2025”
On the afternoon of October 1st, at Meet The Experts 2025 – one of the region’s leading real estate and hospitality conferences gathering over 700 guests and 30 distinguished speakers – Masterise Homes once again reaffirmed its pioneering position by introducing fresh perspectives on the concept of Branded Living.
As part of the event, Masterise Homes, in collaboration with Savills Hotels, hosted the Branded Residences Masterclass, bringing together world-renowned brands such as The Ritz-Carlton Residences, Minor Hotels, BLINK Design Group, Hyatt, and Sofitel. The session explored the evolution of branded residences and emerging trends where the boundaries between luxury real estate and hospitality are seamlessly connected through experience.
In her keynote, “Beyond Luxury: From Iconic Homes to Transformative Lifestyles”, Ms. Thi Anh Đào – Chief Marketing Officer of Masterise Group, emphasized the shift in the Vietnamese market: from competing on scale or “international-standard” amenities to a design philosophy driven by intentionality – creating spaces tailored to residents’ needs. She further highlighted the defining factors of premium real estate: brand authenticity, operational excellence as a “product,” and purposeful lifestyle experiences replacing superficial amenity lists.
Recognizing the strong growth and potential of the market, Masterise Homes has pioneered the introduction of Branded Living in Vietnam, making it accessible across multiple customer segments. The four core pillars of branded-quality living – Attention to Detail, Heritage Inspired, Worldly Recognized, and Build to Last – were presented as a consistent framework applied across design, legal compliance, and operations.
The event reaffirmed Masterise Homes’ position not only as the pioneer of branded residences in Vietnam, but also as a thought leader shaping the Branded Living movement, bringing international living standards closer to Vietnam’s elite community.