Digital & Media Marketing Manager
Main responsibilities:
• Develop, implement and manage the digital marketing strategy at corporate level to ensure the company’s brand and products are properly recognized by the customers in the market;
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Collaborate with project marketing for development of digital marketing strategy for all segments and projects to achieve company’s objectives, including but not limited to project success and cost management;
• Building up the digital marketing guidelines for the Projects at all segments; Collaborate with the Project’s marketing for monitoring digital marketing guidelines for all Segments and Projects to ensure consistent communication and accurately reflect the Project’s
Requirements
- At least 6 year's experience in Digital Marketing & Media Management
- For the Digital Manager, experience in managing SEO/SEM
- Experience in managing and optimizing landing pages and user funnels, A/B and multivariate experiments
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- High sense of responsibility, good communication skill, ability to work independently and a collaborative team player
- Attention to details, deadline-oriented with strong time-management skills
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