Overview
When living spaces go beyond the concept of “a place to live” to become a statement of personal style and values – what is the new standard of “branded living” in the era of the Lifestyle Economy?
In this context, Masterise Homes, in collaboration with Savills Hotels, is organizing Branded Living Summit 2025 – the first annual conference in Vietnam dedicated to Branded Living. Gathering economists, project developers, and business leaders, the Branded Living Summit will offer multidimensional perspectives, macro analyses, and valuable insights into strategies, market trends, and particularly the luxury real estate segment. At the same time, the event will explore Vietnam’s competitive advantages and growth drivers in the Lifestyle Economy era, where Design – Experience – Brand become the foundation for creating living values for the new generation of customers.
Branded Living Forum
HIGHLIGHT PILLARS
UNLOCKING VIETNAM’S LUXURY SEGMENT IN 2026
As Vietnam cements its position among Asia’s fastest-growing luxury markets, this session explores key insights into market performance, investor sentiment, and long-term growth drivers shaping the next phase of the market’s evolution.
MAKING REAL ESTATE WORK IN THE EXPERIENCE ERA: DECODING VIETNAM’S AFFLUENT HOMEBUYER 2026
As Vietnam enters the experience era, this keynote decodes the portrait of Vietnam’s affluent homebuyers 2026 and how developers can transform insights into experience-led products that strengthen brand trust and create lasting value.
THE STRATEGIC VALUE OF BRAND IN REAL ESTATE
In real estate, a trusted brand stands as the ultimate assurance, a symbol of quality, integrity, and consistency. This keynote explores how brand strategy builds long-term value and creates distinctive equity in a global competitive landscape.
DEFINING BRANDED QUALITY PRODUCT: FROM DESIGN DNA TO LIFESTYLE EXPERIENCE
As Vietnam transitions into a lifestyle-driven economy, this keynote explores how developers are translating the philosophy of branded quality into design, operations, and community experience, diversifying product offerings to meet the evolving aspirations of Vietnam’s affluent and upper-middle class.
THOUGHT LEADERS AT
BRANDED LIVING SUMMIT 2025
Speaker
Lê Quốc Hưng
Deputy CEO of Business Development
Masterise Group
Speaker
Thi Anh Đào (Denise)
Chief Marketing Officer
Masterise Group
Speaker
Nguyễn Hoàng Triều
Deputy Chief Design Officer
Masterise Group
Speaker
Mauro Gasparotti
Senior Director, Head Of SE Asia, Savills Hotels
Founder, WeHub
Speaker
Uyen Nguyen
CFA - Associate Director, SE AsiaSavills Hotels
Speaker
Duy To
Founder & Chairman New Sports
Speaker
Mai Lê
Regional Team Lead
Unios (Vietnam)
Speaker
Duy Nguyễn
Director, Residential Sales & Head
Savills Private Office, Savills Việt Nam
Speaker
Salem Huong
FOUNDER & CEO
Vietyacht
Speaker
Anthony Moulton
Founder, Brand & Co
Speaker
Thien Duong
General Director GroupGSA
Speaker
Michelle Ford
CEO & Founder
Lumina Wellbeing
Speaker
Kathy Lương
Founder, OrcheStars Founder, nanoHome
Speaker
Pep Vich
Founder & Partner
CMV Architects
External Partner SEA
Meliá Hotels International
Speaker
Dat Cung
CEO & Partner
Baumschlager Eberle Architekten (BEA)
PROPOSED AGENDA
In the evolving landscape of branded real estate, Branded Living Summit 2025 brings together leading industry experts, developers, and brand strategists to explore how lifestyle, experience, and identity are redefining property value.
8:45 AM – 9:30 AM
CHECK-IN & NETWORKING
9:30 AM – 9:35 AM
OPENING & PROGRAM INTRODUCTION
Mauro Gasparotti - Founder, WeHub & Summit Host
Van Ton - Savills Private Office Manager, Savills Vietnam
9:35 AM – 9:45 AM
WELCOME REMARKS
Thi Anh Dao (Denise) - Chief Marketing Officer, Masterise Group
9:45 AM – 10:00 AM
UNLOCKING VIETNAM’S LUXURY SEGMENT IN 2026
Mauro Gasparotti - Senior Director, Head Of SE Asia, Savills Hotels
(English content with Vietnamese cabin translation)
10:00 AM – 10:10 AM
MAKING REAL ESTATE WORK IN THE EXPERIENCE ERA:
DECODING VIETNAM’S AFFLUENT HOMEBUYER 2026
Denise Thi - Chief Marketing Officer, Masterise Group
10:10 AM – 10:50 AM
GROWTH IN ECONOMY CALLS FOR RISE IN LIVING STANDARDS
Moderated by Thi Anh Dao (Denise) - Chief Marketing Officer, Masterise Group, in discussion with:
Salem Huong - Founder & CEO, Vietyacht
Mai Le - Regional Team Lead, Unios (Vietnam)
Duy Nguyen - Director, Residential Sales & Head, Savills Private Office, Savills Vietnam
Duy To - Founder & Chairman, New Sports
10:50 AM - 11:00 AM
DESIGNING TRUST: THE STRATEGIC VALUE OF BRAND IN REAL ESTATE
Anthony Moulton - Founder, Brand & Co
(English content with Vietnamese cabin translation)
11:05 AM – 11:50 AM
DEFINING BRANDED QUALITY PRODUCT: FROM DESIGN DNA TO LIFESTYLE EXPERIENCE
Moderated by Mauro Gasparotti - Senior Director, Head Of SE Asia, Savills Hotels,
in discussion with:
Trieu Nguyen - Deputy Chief Design Officer, Masterise Group
Thien Duong - General Director, GroupGSA
Michelle Ford - CEO & Founder, Lumina Wellbeing
Kathy Luong - Founder, OrcheStars/ Founder, nanoHome
Pep Vich - Founding Partner, CMV Architects
Dat Cung - CEO & Partner, Baumschlager Eberle Architekten (BEA)
(English content with Vietnamese cabin translation)
11:50 AM – 12:00 PM
FIRESIDE CHAT: FROM NEW STANDARDS OF LIVING TO SUSTAINABLE
INVESTMENT OPPORTUNITIES – MASTERISE HOMES’ VISION FOR VIETNAM
Uyen Nguyen, CFA - Associate Director, SE Asia, Savills Hotels
Le Quoc Hung - Deputy CEO of Business Development, Masterise Group
CO-HOSTED BY
CONTENT BY
REGISTRATION FOR THE EVENT IS NOW CLOSED
Thank you to our Valued Customers and Partners for your interest.
Time and Location
Place
JW Marriott Hotel & Suites Saigon
Ho Chi Minh City
Time
08:30 AM - 12:00 PM l 20.11.2025
Contact
Advertising and sponsors
(028) 39 159 159
Attend the event
(028) 39 159 159
Contact
(028) 39 159 159
Head office - Ho Chi Minh
7th Floor, West Office Lobby, Lumière Riverside Building, 275 Vo Nguyen Giap, An Khanh Ward, HCMC
Hanoi Office
2nd Floor, Building T26, Times City, 458 Minh Khai, Vinh Tuy Ward, Hanoi
A member of MASTERISE GROUP
Website owned by: MASTERISE GROUP JOINT STOCK COMPANY
Business Registration Certificate No. 0304840018 issued by Ho Chi Minh City Business Registration Office, registered for the 18th time on May 12, 2020
Copyright ©2019 belongs to Masterise Group Joint Stock Company
Privacy Policy